The Bachelor of Business Administration (Marketing) with Honours is a challenging programme that provides graduates with a deep understanding of fundamental marketing principles and their importance in effectively managing organizational operations. With a mix of theoretical and practical courses, students gain essential knowledge and skills crucial for excelling in the business field, with a focus on comprehensive marketing expertise. Case studies and interactive assignments allow students to apply their learning in practical scenarios. They also develop a strong foundation in various marketing skills, including consumer behaviour, promotion, supply chain management, pricing strategy, product development strategy, strategic marketing, digital marketing, and more. Graduates of the programme are well-equipped to navigate the dynamic landscape of marketing and make significant contributions to organisations. The Bachelor of Business Administration (Marketing) with Honours is certified by MQA and certified by AUN-QA (ASEAN University Network Quality Assurance), emphasizing the programme's excellence in curriculum design, faculty qualifications, teaching methods, student support services, and overall programme quality. Graduates are prepared for a thriving career in marketing and have access to a multitude of opportunities in the field.

• For local students, at least CGPA 2.00 Matriculation/Pre-University or STPM with at least Grade C+ (NGMP 2.00) in any two (2) subjects (not including General Studies), and
• Obtained at least Grade E during SPM in Mathematics/ Additional Mathematics subject,and
• Obtained at least Grade E during SPM for the English Language subject, and
• Obtained at least Band 2 in Malaysian University English Test (MUET)
• For international students, a minimum IELTS Score of 5.5 or its equivalent (e.g TOEFL paper-based test -550; TOEFL Computer-based Test -213; TOEFL Internet-based Test 79-80)
• Other equivalent qualifications approved by the University Senate

• Fresh graduates from STPM, Matriculation, Pre-University, Diploma and equivalents who wish to pursue Marketing programme
• Employees from relevant sectors of industries who are determined to develop your human capital and expand your social network for better job performance and prospects
• Candidate that is motivated to pursue Marketing programme to gain knowledge in marketing field, and to be able to plan for their own marketing goals